As consumer engagement with traditional media continues to fall & drivers continue to make decisions to stop and shop, out-of-home advertisements are an increasingly valuable way to spend your ad dollars.
t.v. viewership has decreased 10% since 2010
radio listenership has declined 20% since 2010
68% make shopping decisions in their car
almost 33% of consumers say a mobile digital ad influenced a purchase in the last week
55% say they were “highly engaged” by the ads message
drives a 15x increase in brand awareness
CONSUMER IMPACT
Consumers continue to express a valuable level of engagement and recognition with out-of-home content